How the Program Works

1. Trade in a working digital or film interchangeable-lens camera or lens.
2. Purchase one or more eligible new Canon products the same day.
3. Receive your store trade-in value plus Canon’s bonus Trade-Up credit (up to $500) applied at checkout.
4. Stack applicable instant savings on select Canon products.

^Savings are with instant rebate. See store for specific offers on eligible products and offer dates.

Offer is only available September 22, 2025 through October 5, 2025 (“Promotion Period”) at participating Canon Authorized Dealers and is valid on same-day purchases of Eligible Products only. During the Promotion Period, participating Canon Authorized Dealers will offer a Trade-In + Trade-Up promotion where a consumer who trades in one (1) or more working digital or film interchangeable-lens camera or lens (“Trade-In Product”) will receive (a) a Trade-In amount determined by the Canon Authorized Dealer, and (b) a Trade-Up credit in an amount set forth in the chart above for every purchase of one (1) or more Canon Eligible Products listed herein.

Offer is available on the purchase of new Eligible Products only and is not valid on used or refurbished products. Each participating Canon Authorized Dealer will determine, in its sole discretion, the Trade-In amount of each Trade-In Product. Such Trade-In amount may vary depending on condition and age of the Trade-In Product and other factors. The Trade-Up credit amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of one (1) or more Eligible Products at the time of the Trade-In. The Trade-Up credit amount is forfeited if the Eligible Product purchased under the promotion is returned for any reason whatsoever. The Trade-In Product must be surrendered at time of Trade-In. Neither Canon nor the participating Canon Authorized Dealer is responsible for any images stored in a Trade-In Product’s memory or for a memory card left in a Trade-In Product. Canon Authorized Dealers are not required to participate in the Trade-In + Trade-Up program.

©2025 Canon U.S.A., Inc. Canon is a registered trademark of Canon Inc. Eligible products list(s) are provided only as a convenience and are for the express use by Canon U.S.A., Inc. and its authorized dealers. Canon U.S.A., Inc. makes no representations or warranties as to the accuracy or completeness of the eligible products list(s). Offers and eligible products list(s) are subject to change without notice. Possession of this eligible products list does not constitute an offer to sell nor imply a right to purchase the product(s) listed herein, and does not confer status as an authorized dealer of such product(s). Not responsible for typographical errors. Products not shown to scale.