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Unleash your Creativity and Save. ZEISS Fall Savings Event Now through November 22nd, ZEISS is offering the Batis and Loxia family of lenses for mirrorless cameras for an additional 5% off the advertised price! Here’s your opportunity to save on your purchase of any ZEISS Batis or Loxia lens. All of these great lenses for mirrorless cameras are now on sale for an additional 5 percent off the minimum advertised price. T …

RED Unveils Tech Behind Hydrogen’s Holographs You might not know everything about cameras and their makers, but perhaps at some point, you have come across RED. It is one of the leading companies that make some of the best and highly rated video cameras as well as sensors. Apparently, it revolutionized the film industry by producing the first ever 4k digital camera. A few months ago, when RED made a surprise announcement that it w …

RED Announces The New MONSTRO 8K VV RED announced a new cinematic Full Frame sensor for WEAPON cameras, MONSTRO™ 8K VV. MONSTRO is an evolutionary step beyond the RED DRAGON 8K VV sensor with improvements in image quality, including dynamic range and shadow detail. This new camera and sensor combination, WEAPON 8K VV, offers Full Frame lens coverage, captures 8K full product_ …

Ki Pro Ultra Plus v2.0 Firmware HLG and HDR 10 Playback; Support for ProRes 4444 XQ Now Available: Ki Pro Ultra Plus Firmware v2.0 Announced at IBC, our v2.0 firmware for the Ki Pro Ultra Plus multi-channel HD recorder and 4K/UltraHD/2K/HD recorder/player is now available. Download it today for seamless playback of HLG and HDR 10 footage on HDMI 2.0 displays, in addition to ProRes 4444 XQ recording …

More power in your toolbox New FS5 v4.02 firmware With the PXW-FS5, Sony overturned every previous notion of compact, handheld cinema cameras. And we haven't stopped. Succeeding FS5 firmware versions have added powerful new capabilities, reaching a high point with Version 4.02, available now. …