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SIGMA Launches 28–45mm T2 Full-Frame Cine Zoom — AF Cine Line The SIGMA 28–45mm T2 FF joins SIGMA’s new AF Cine Line—the company’s first autofocus-compatible cinema lens series—bringing advanced optical performance from SIGMA’s Art lenses together with professional cinema mechanics and high-precision, near-silent AF. Designed for demanding productions, it supports multiple shooting styles across narrative, commercial, documentary, and live environ …

Looking to upgrade your camera gear? Sony’s IN-STORE Trade-In Trade-Up program is back, and Omega Broadcast & Cinema is participating! This is your chance to save big on new gear. From now until December 31, 2024, you can bring in any working interchangeable lens camera or lens from any brand and receive up to $500 in purchase credit. This credit can be applied towards a wide selection of Sony's cutting-edge eligible products. What makes this deal even better? The credit is stackable …

Sony has recently announced three new products that will expand its compact full-frame line of cameras and lenses: the a7CR, a7C II, and FE 16-35mm f/2.8 GM II. These products are designed to offer convenience, quality, and innovation for photographers and videographers who want to capture stunning images and videos in a small and lightweight package. The a7CR: A High-Resolution Compact Full-Frame Camera The a7CR is the world's smallest and lightest full-frame camera with a 61MP sen …