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Redefining mobile production with precision autofocus, built-in content authentication, and flexible shooting design. Next-Gen Imaging with AI-Powered Performance The PXW-Z300 blends a trio of 1/2-inch 4K Exmor R CMOS sensors with the BIONZ XR processor and a dedicated AI engine for reliable real-time autofocus—even on masked, turned-away, or backlit subjects. Powerful Zoom & Optical Mastery Enjoy a constant f/1.9 aperture across a 17x optical zoom lens with indepe …

If you've got a trusted cinema camera sitting on the shelf collecting dust, now is the time to turn it into serious savings. From July 15 through September 30, 2025, Sony is offering a $4,000 instant rebate on the purchase of a new Sony BURANO 8K Digital Motion Picture Camera when you trade in a working qualifying camera. Eligible Trade-In Models Include: Sony: PXW-FX9, PXW-FS7 (Mark I & II), PMW-F5, PMW-F55 Canon: C500 / C300 Series (including Mark I) ARRI: Alexa Classic or higher RED: …

Sony has announced a free replacement program for the infrared (IR) cut filter in select BURANO (MPC-2610) digital cinema cameras. This upgraded filter is designed to improve color accuracy when filming under strong lighting conditions—especially direct sunlight. What’s Being Replaced? Sony developed a new IR cut filter to enhance color reproduction. If your BURANO is within the specified serial number range and does not already have the new filter, you're eligible for this free repl …

Sony's latest free firmware update for the BURANO (Version 2.0) packs a serious punch, delivering a suite of enhancements that dramatically boost the camera's flexibility and performance. Whether you're shooting narrative, documentary, commercial, or live content, these new features are sure to elevate your workflow. Here's a breakdown of the top 5 most requested features that are making waves in the filmmaking community: 1. Monitor FHD: Full-Screen Image, Clean View The most requested featu …

  This year’s NAB was a showcase of next-gen innovation—game-changing tools designed to elevate the craft of production. From Fujifilm’s cinema debut to modular control systems, we uncovered standout gear pushing the boundaries of imaging, control, and connectivity. Here’s a spotlight on the most exciting reveals.                        Fujifilm GFX ETERNA Cinema Camera Fujifilm enters the cinema wor …